Beating the business blog blues.
Ok, so you’ve made the decision to blog…. now make sure your blog tells your story in the best possible way.
In order to benefit from the very most that your social media strategy can give you, you need to be blogging. Regularly and professionally. Whether you have a free hosted blog, or a site under your own domain name the rules are the same. Your online presence must be professional and streamlined. If a potential client has never met you, your online presence is the only impression that they will have of your business. The saying, ‘first impressions are lasting’ has never been truer and you have, according to eye tracking research done by the University of Mossouri, 2.6 seconds to sell yourself. So that first impression had better be kick ass! I am going to take you through a few important points to make sure your blog is as professional as it can be.
So, firstly, the dreaded head shot. A picture of you pouting into the mirror with the cellphone blocking half of your face just will not do. If a professional photograph is out of your reach, get a friend to take a pic of you, or borrow a selfie stick. Make sure you image is light enough by having it taken near a window, if it comes out dark, use the edit tool on your phone to lighten it up. Lastly, dress professionally for the picture.
There are many styles to choose from when deciding to have a picture taken for your blog. Styled shots are great to show up your personality, great for photographers, bloggers, hairstylists, artists and actors. A studio type head shot is perfect for you as a professional, lawyer, accountant and realtor. Environmental portraits allows you to showcase what you do, where you do it.
Grammar and spelling are a common weak point in blogs, triple check, read aloud and check again before you publish your blog. Spelling and grammar errors really make your blog look unprofessional. Letter point size and spacing also influence how receptive people are to what you have written, as a rule, no smaller than 10 point, 1.5 line spacing using clear legible typestyles. No emoji’s or WhatsApp speak. Ever.
The right image can make your article, use professional quality images on your blog, there are many websites that offer free, downloadable images for websites and blogs. Most ask that you credit the site and the photographer. To be on the safe side, read the licensing blurb.
Include a contact page and comment sections. Always be polite and friendly, answer questions timeously. Remember this is as personal an encounter that you are likely to have with potential clients and you want them to see you as someone who is approachable and caring. Someone who they’d want to do business with.
Finally, enlist a designer who can help you to bring it all together, make your brand cohesive and let your blog, social media, speak for you in a way that does your business proud.