Creating goals and sticking to them.

10763041075_f5cfa38562_oWelcome to my first post of 2018.

This year is going to be the year of change, I’m going to change how I do business, well, in effect, I had strayed from my original concept of a virtual studio, have laptop will travel. So change will be getting back to and focussing on my goals.

Design and travel to my beloved Cetona in Italy.

This brings me to the first area of change. This is a hard one for me, I’ve been in the business for more years than I wish to admit to. Where did the last 35 years go? I’ve worked all the options as a designer. I’m good, I have a depth of knowledge, yet, I have always seen myself as what was known as a ‘below the line’ designer. It’s been my comfort zone. But, now I’m finding myself ready for the challenge of upping my game… and charging accordingly.

So this year I’ll be pricing work in a way that speaks to the value that a client gets when choosing me for their project. A price that reflects my depth of knowledge, my reliability, the dozens of very satisfied clients and lastly my talent as a designer and illustrator.

This means changing how and where I source work. They say you are judged by the friends that you keep. I think it is the same as a business owner, people’s expectations are formed by the forums and networks that you belong to – and participate in. This is especially true of businesses that rely on social media for their lifeblood. At times I find myself straying to areas that are not at all work producing, that don’t suit my wished for business model and that frankly make me despondent. I’m not saying that there isn’t an appropriate place for everyone, but, finding out which work, and having the courage to leave those that don’t is the biggest step towards taking responsibility of ones brand and how it is perceived.

This year I have found some amazing new forums to participate in, networks to be part of. Looking forward to meet ups and learning opportunities. I am using January to formulate, change, grow, plan and update. This year is going to be amazing.

Happy 2018 everyone!! may 2018 be the year that we all surpass our dreams!!!


Colour me famous

How do you choose the colour that is right for your business? Do you go for one that you simply like? Or do you look at the meaning of the colours and the effect that they have on people?

Starting with colours that you like is a good place to start, I mean, no one wants a logo that they hate because the colour is one that makes them uncomfortable – no matter what that colour is supposed to say. Colours are seen by different age groups, genders and cultures in different ways.

One needs to bare in mind that one is choosing a colour palette for ones brand, not a single colour, colours need to work together, and separately. They are telling a story, setting the scene and creating a memorable brand for your company. Before deciding how to use colour in your branding decisions, make sure you have a strong sense for your brand identity. Think about what mood or message you want the brand to convey before settling on a colour scheme. It helps to think of a few key words that you think your logo/brands will elicit.
Power? Happiness? Trust? Energy?

Red, is the ultimate power color, associated with energy, danger, strength, determination, and passion. It is the color of blood and romance, of stop signs and classic roses. Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions.

Yellow is associated with joy, happiness, intellect, and energy. It produces a warming effect, arouses cheerfulness and stimulates mental activity. Yellow is often associated with food. It is the color of the sun. It’s easy to understand why yellow evokes feelings of optimism, clarity, and warmth. Yellow is also a rich color; it calls to mind gold and treasure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Another perk of yellow is that because it is so bright, it can stand out even when it is in busy surroundings.

Orange combines the energy of red and the happiness of yellow. It represents enthusiasm, fascination, happiness, creativity, success, and endurance. Orange is a color that doesn’t let anyone pass by without taking a look. It stands out in a crowd and sends a message that says, “I’m not afraid to be the center of attention.” Orange is creative, youthful, and enthusiastic. Because of its high visibility, use it to catch attention and highlight the most important elements of your design.

Green symbolizes growth, harmony, freshness, and stability. It also has strong emotional correspondence with safety. Green is the most restful color for the human eye. Green is directly related to nature, so it is used more and more to promote “green” products.

Blue conveys trust, loyalty, wisdom, confidence, intelligence, faith, and tranquility. It is considered beneficial to the mind and body, producing a calming effect. Blue is linked to consciousness and intellect. Dark blue is a preferred color for corporate America.

Purple is the color of royalty. It conjures images of grandeur, opulence, and mysticism. It activates the imagination and enthralls the eyes. Brands harness purple’s regal, “anything is possible” vibe to draw in customers who are looking for an experience that is a step away from the ordinary.

Black is associated with power, elegance, formality, death, strength, authority, and mystery. It gives the feeling of perspective and depth, but a black background diminishes readability.